Keucheyan Sports Management
BIG ENOUGH
TO WIN,
SMALL ENOUGH
TO CARE
Elite basketball representation across the NBA, EuroLeague & beyond — since 2008
Who We Are
About KSM
Keucheyan Sports Management was founded in 2008 with the goal of providing a superior boutique type of representation to professional basketball players. Since its inception, KSM has prided itself in providing personalized representation in the best interest of each and every one of its clients.
We work extremely hard daily to maximize the results of our clients. We secure lucrative playing contracts, assist our clients with off-court marketing and sponsorships, financial management, and any other needs they may have.
KSM has more than 17 years of experience in the industry and has negotiated contracts in many different countries throughout Europe, Asia, the Middle East, and the NBA. At KSM we take pride in the success of all our clients and their families.
Securing the most lucrative playing contracts across the world's top leagues.
Building tailored marketing strategies to maximize your earnings and presence on and off the court.
Strategic wealth management ensuring your earnings are protected and grown throughout your career.
Expert sports and commercial law advice from our top-ranked sports lawyers.
What We Do
Our Team
Founder of KSM in 2008. Born March 30, 1978, Sevag graduated from the Haute École de Gestion of Geneva in 2005 and played professionally for about 10 years. He speaks French, English, Italian, and Armenian.
A leading Swiss lawyer specializing in sports and commercial law, advising federations, clubs, athletes, and sponsors. Ranked among the top sports lawyers by Chambers and Legal 500. Has worked with UEFA on several European Championships.
A wealth manager with a CIIA diploma who began his career at Credit Suisse before moving to LGT and Banque Piguet Galland. Since 2013, he has led Vector Gestion's Lausanne office and manages the portfolios of many elite athletes.
The basketball division of Excel Sports Management is a premier representation group within global basketball, representing elite NBA players, coaches, executives, and broadcasters. Represents numerous All-Stars, lottery draft picks, and top international talent.
The KSM Roster
Our Roster

Players available upon request
Client Voice
Testimonials
Sevag discovered me while I was playing in Mongolia. I was just a young player with a dream, and he believed in me when almost no one else did. Since then, he has guided me step by step throughout my career. Thanks to his vision, dedication, and tireless work, I made it all the way to the EuroLeague — something I never thought possible. I will always be deeply grateful to him for believing in me.
I'm really happy working with Sevag. I started working with him in 2022 and I have trusted him since day one. His professionalism is top notch and his communication is always on point. I know working with him that I have the support needed to be successful. Sevag always helps to make quality decisions for both the short term and long term.
Sevag is an agent that is restless. With many connections in Europe and the states he works relentlessly to make sure his guys have jobs and places them where they can succeed and grow as a person and player.
Brand Building
Marketing 📣
With the support of top global marketers, KSM focuses on your individual promotion, building a tailored marketing mix designed to maximize both your earnings and your success on and off the court. In today's world, perception is a key driver of success. By partnering with leading professionals in the business world and leveraging our extensive experience in athlete promotion, KSM has formed a forward-thinking team dedicated to managing your brand.
Our strategy includes securing and managing shoe deals, endorsements with leading product brands, organizing autograph sessions and public appearances, and developing a powerful social media presence to grow your fan base. Each initiative is carefully planned around your unique market potential and personal characteristics, ensuring your promotion reflects both who you are as a player and as a person.
Wealth Management
Financial &
Tax Planning 💰
KSM not only focuses on your promotion and career growth but also takes care of your financial planning and tax management, no matter where you are from. Our team ensures your earnings are handled strategically, helping you make informed decisions, protect your wealth, and optimize your financial future throughout your professional journey.
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